Making a Profit is a Part of Your Wellbeing
I started Wellness for Makers way before I was ready and before I knew exactly what it was going to be. I did everything without getting a business degree and, just like many other business owners, I made plenty of mistakes along the way. I wasn’t confident in my prices and, as a result, I priced all of my services way too low in fear of losing a gig.
I was getting paid in ‘exposure’ (as many artists are trained to accept), but I would cringe when I looked at my bank account. I encountered awkward conversation after awkward conversation where I would realize that the person I was speaking to expected me to work for free. Just to be clear, these were for-profit businesses planning events for paying customers. I would try to maintain a positive attitude and justify it, but these exchanges left me feeling exhausted and undervalued.
Wellness for Makers is my passion and I have invested a lot of time, money, and effort into learning how to better serve this community. I began to realize that if my business didn’t become profitable, I wouldn’t be able to afford to keep building it. So, I accepted that I needed to make some changes and dive all in.
I know it can be scary to put out cash for your business, especially when you feel like there isn’t enough money coming in, but I felt like I had no other choice. I knew it was time to take that leap. I decided that if I was going to invest money into my business, I was going to do everything within my power to make it sustainable. I started working with a photographer, I switched website platforms, and I signed up for Jillian Anderson’s four month business coaching program.
Jillian works primarily with women business owners in health and wellness fields, which made her the perfect match for me. After going through this program, I have successfully increased my rates with confidence and feel much more supported by my business. If you’re considering working with a business coach, I suggest meeting with them either in-person or over the phone to figure out if they are a good match and aligned with your needs.
As Artists, we have a creative obligation to the communities we engage with and we deserve to be paid for our contributions. Money provides us with food to eat and safe, warm places to live. It provides us with the materials we need to create our work and the resources we need to learn new techniques.
Making a profit is part of your wellbeing and is essential to fulfilling your goals. No matter what your creative profession is... Know your worth.
YOU ARE WORTH IT!